"The establishment of Rui Hua international management consultants company (BICS) , hoped that through the diagnosis and planning team of experts, provide enterprises can play a concrete implementation and synergy of integrated solutions, for the company's specific business results, to enhance their competitive advantage.

We believe that when employees learn new knowledge and skills through effective training and guided feedback, only then will form new behaviours, and real learning occurs. To be able to apply their knowledge, organisations must provide a highly supportive learning atmosphere.  We focus on organisational culture and employee mindset change, shaped by the responsibility to guide the behaviour of employees from the "will do" attitude to being practitioners with a dedicated attitude. We believe that talent is the most profitable commodity and strive to help organisations improve in their autonomy, thus enhancing the value and effectiveness of human capital."