According to the iceberg model, what is seen of an event or phenomenon constitutes a fraction of the real happenings that are determined by the unseen elements below the “water”. Similarly what is seen of a behavioural manifestation in individuals, teams and organisations is just a fraction of what is really happening in them. The observable behaviours are the manifestations the elements that influence them. Such elements include the beliefs, values and assumptions the individuals, team and organisations. Organisations are basically made up of people. In essence, a person’s belief and values directly influence his/her observable actions and behaviours.

Jim Collins, author of best-selling book Good to Great, found that great companies hire the right people whose values are aligned with the organisation values. When such personal values and organisation values are aligned, organisations are poised to achieve great things through their people.

Real Values-Driven Culture provides the framework to facilitate organisations to have a clear sense of core values that influence and drive organisational behaviours in their bid to achieve organisational goals.


The four phases that are embedded in our culture development interventions are:

The four phases can be implemented over 3-6 months depending on the client's needs and resource availability. Clients can expect to be guided by PACE consulting team to articulate their organisation core values, formulate strategies to communicate and cascade the values, ensure their people live out their espoused values, identify the policies and practices that need alignment and finally put in place key initiatives to sustain the core values within the organisation.